Sanoma Media Finland

Sanoma Media Finland is the leading Finnish multi-channel media company. Our newspapers, magazines, tv and radio channels, online and mobile media offer information, experiences and entertainment.

Helsingin Sanomat is the largest daily newspaper in the Nordics and a front runner in subscribable digital journalism. Ilta-Sanomat is the largest quality tabloid in Finland and the largest digital news media in Finland. Sanoma Lifestyle is a publisher of leading magazine contents, Sanoma Kids publishes contents for children and teenagers, and Nelonen Media is a leading broadcasting group focusing on TV and radio. Sanoma Digital Finland offers the leading online marketplaces.

Our mission is to offer Finnish media content also to next generations. Our vision is to be the most successful and the most significant media company in Finland.

We reach 97 % of all Finns weekly


childrens content
commercial radio
commercial online video network
classified media

Key figures

578.5 M€ Net sales

68.8 M€ Operational EBIT

1, 781 Average number of employees


Management Group


The management group comprises the CEO of the Sanoma Media Finland and leaders of media and sales units.

Pia Kalsta

CEO, Sanoma Media Finland


Born 1970, M.Sc. (Econ.)


Pia Kalsta served Nelonen Media 2001–2015. President 2014–2015, President, acting 2013–2014, Senior Vice President, Head of Consumer Business, Marketing & Business Development 2012–2013, Senior Vice President, Sales and Marketing 2008–2012, Vice President, Sales 2006–2008, Marketing Manager 2001–2006, among others. Several positions at SCA Hygiene Products e.g. as Key Account Manager, Product Manager and Marketing Manager 1996–2001.

Hans Edin

Chief Commercial Officer, Sanoma Media Finland


Born 1959, M.Sc. (Econ.)


Hans Edin has acted as Managing Director in Telefakta Ab 1983–1985, Director, Sales and Marketing in Oy Radio Ykkönen 1985–1989, Managing Director in PTV (Oy Suomen Paikallis-TV Kanavat Oy) 1989–1996, SVP, Sales and Marketing in Nelonen 1997–2008, President in Nelonen Media 2008–2013, CEO in SBS Broadcasting B.V. 2013–2014 and Group Head of Television in Sanoma 2014–2016.

Juha Kauppinen

CFO&COO, Sanoma Media Finland


Born 1975, M.Sc. (Eng.)


Juha Kauppinen has previously worked at Intrum as Regional Finance Director for Western and Southern Europe (2015−2018) and as Finance Director for Finland (2013−2015). Previously he has held several senior roles in Finance and Business Development at Coor Service Management (2007−2013). At BearingPoint he worked in management consulting (1999−2007).

Kari Laakso

President, Nelonen Media


Born 1973, B.A.


Kari Laakso has served Nelonen Media since 2007 as Programme Director, Radio 2007¬–2009 and as Senior Vice President, Radio 2009–2015. His earlier career includes, among others, NRJ Finland, where he worked as Journalist, Programme Manager and Programme Director 1999–2005. He has also worked at SBS / The Voice TV as Country Manager 2006–2007.

Johanna Lahti

Director, Sanoma Lifestyle


Born 1974, M.Sc


Johanna Lahti has worked as Editor-in-Chief of Me Naiset since 2012. Previously she has acted as managing editor of Me Naiset and worked in Ilta-Sanomat as supervisor and correspondent in London amongst other things. She has been a Director of Sanoma Lifestyle since June 2016.

Päivi Leskinen

CHRO, Sanoma Media Finland


Born 1965, M.Soc.Sc


Päivi Leskinen has previously worked at Valmet Automotive as SVP, Group HR (2017−2018) and several senior roles in HR at Ahstrom (2015−2017), ABB (2001−2015) and Elisa (2000−2001).

Turo Mäki

Chief Information Officer (CIO), Sanoma Media Finland


Born 1977, M.Sc.(Econ.)


Turo Mäki has previously worked at OP (2000−2018) in several technology development and management positions. In his latest position he was responsible for the development of digital service channels and customer relationship management tools.


Kaius Niemi

Senior Editor-in-Chief, Helsingin Sanomat


Born 1974


Kaius Niemi began his journalistic career as a television and radio reporter at the Finnish Broadcasting Company YLE in the 1990s. Later he worked as a reporter at the television channel Nelonen (Channel Four Finland). In 1998 Niemi moved to Helsingin Sanomat where he was a staff writer at the Foreign Desk for six years. In 2005 Niemi became the City Editor of the Helsingin Sanomat City and Metropolitan News Desk. Two years later he was appointed Managing Editor of the newspaper. Since 2010 Kaius Niemi has worked as Editor-in-Chief of Ilta-Sanomat where his main focus is the digital content and its development. Kaius Niemi was appointed Senior Editor-in-Chief of Helsingin Sanomat September 2013.

Niina Ryynänen

SVP, Consumer Sales and Customership, Sanoma Media Finland


Born 1967, M.Sc. (Econ.)


Niina Ryynänen has previously served in consumer sales and marketing in retail. Her previous positions include, among others, Customer relationships and Marketing communication manager at Kesko 1997–2005, Vice Managing Director at K-institute 2005–2006, Manager of Marketing Services at SOK 2006–2007, Managing Director at K-Plus Ltd and Director for Customer relationships and Marketing at Kesko Food Ltd 2012−2014.

Tapio Sadeoja

Publisher and Senior Editor-in-Chief, Ilta-Sanomat


Born 1958


Tapio Sadeoja has served for Ilta-Sanomat since 1981, first as a reporter and later on as the supervisor of foreign editors 1990–1996, Managing Editor 1997–2006, Editor-in-Chief 2006–2007 and Senior Editor-in-Chief since 2007. Sadeoja was appointed Publisher in 2010. Since 2009, he has also served as Senior Editor-in-Chief of Taloussanomat.

More than a century of fantastic reading experiences


Sanoma has provided Finns with meaningful reading experiences since 1889.
Over the decades, we have developed the Finnish range of newspapers and magazines and created many of the biggest and most popular magazine brands and programme concepts in Finland. Content has always been our passion.

Finland’s largest media company, Sanoma Media Finland Ltd, was established 1.1.2014 by merging Sanoma’s Finnish media operations. We reach nearly all Finns with our extensive media portfolio every day.

Read more about Sanoma´s history