Management Group

CEO, Sanoma Media Finland

Born 1970, M.Sc. (Econ.)

Pia Kalsta served Nelonen Media 2001–2015. President 2014–2015, President, acting 2013–2014, Senior Vice President, Head of Consumer Business, Marketing & Business Development 2012–2013, Senior Vice President, Sales and Marketing 2008–2012, Vice President, Sales 2006–2008, Marketing Manager 2001–2006, among others. Several positions at SCA Hygiene Products e.g. as Key Account Manager, Product Manager and Marketing Manager 1996–2001.

Chief Commercial Officer, Sanoma Media Finland

Born 1969, M.Sc. (econ)

Tuomas Airisto has previously worked as CEO at marketing agency Avidly (2011–2018), as strategy director at change and training company Trainers’ House and in various management positions at digital agency Satama Interactive (1999–2007).

CFO&COO, Sanoma Media Finland

Born 1975, M.Sc. (Eng.)

Juha Kauppinen has previously worked at Intrum as Regional Finance Director for Western and Southern Europe (2015−2018) and as Finance Director for Finland (2013−2015). Previously he has held several senior roles in Finance and Business Development at Coor Service Management (2007−2013). At BearingPoint he worked in management consulting (1999−2007).

President, Nelonen Media

Born 1973, B.A.

Kari Laakso has served Nelonen Media since 2007 as Programme Director, Radio 2007¬–2009 and as Senior Vice President, Radio 2009–2015. His earlier career includes, among others, NRJ Finland, where he worked as Journalist, Programme Manager and Programme Director 1999–2005. He has also worked at SBS / The Voice TV as Country Manager 2006–2007.

b. 1971, M.A.

Before her current position, Lahti led the Sanoma Lifestyle unit, which published magazines. From 2010 to 2016, she worked as the Editor-in-Chief and Managing Editor of Me Naiset, and before that, she had a long career at Ilta-Sanomat, including roles as the head of the entertainment section, weekend supplement, and TV magazine, as well as a London correspondent and foreign news reporter.

M.Soc.Sc.

Riikka Mattila has previously worked as Chief People & Culture Officer at Stockmann and HR director in Scandic Hotels.

Chief Information Officer (CIO), Sanoma Media Finland

Born 1977, M.Sc.(Econ.)

Turo Mäki has previously worked at OP (2000−2018) in several technology development and management positions. In his latest position he was responsible for the development of digital service channels and customer relationship management tools.

 b. 1981, M.Sc. Econ.

Previously, Nummela has worked at Nelonen Media as the Director responsible for digital business and strategy, and as the Director responsible for Ruutu's business. 

Born 1964, M.Sc (Tech.), EE

Petteri Putkiranta worked previously for Helsingin Sanomat since 2008 as Vice President of Digital services, Vice President, Development, Vice President, Consumer customers and President. His earlier career includes various positions at Nokia 1989–1995. For example as Sales Manager in Malaysia 1992–1995 and as Business program director in USA 2002–2005.

b. 1977, M.Soc.Sc and MA

Previously, Yläjärvi has worked at Hufvudstadsbladet and before that at Iltalehti as Editor-in-Chief. From 2013 to 2018, Yläjärvi was the Managing Editor of Helsingin Sanomat.