Sanoma Uitgevers has acquired the annual publication Lekker and the www.lekker.nl site from Multi Magazines, a subsidiary of Keesing International Publishers. The general editorship and editorial board (3 persons) will join the publishing group Special Interest in Hoofddorp, which also has the culinary monthly Tip.
Lekker, the Netherlands' foremost restaurant guide, was launched in 1978. Each year, 70 professional restaurant critics select the top 500 restaurants in the Netherlands. The 2006 edition was published recently in a print run numbering 190,000 copies.
The www.lekker.nl site contains information on restaurants in the Netherlands for restaurant-goers and restaurateurs and offers consumers the opportunity for their opinion about restaurants.
Publishing director Gert Jaap Schoppink was enthusiastic about the acquisition. - The formula will remain unchanged, he said. - Lekker is a very strong brand - an authoritative voice in the culinary and restaurant world. We know there are many opportunities to expand it further and we want to do this straightaway.
Sanoma Uitgevers is part of Sanoma Magazines, the magazine division of SanomaWSOY.